Whats included in a Business Plan?

An overview of the proposed business is presented, highlighting its key products/services and the underlying business model. Additionally, the target market is introduced, emphasizing how the products/services offered will address the existing gap in the market

The target industry is thoroughly examined, providing an overview that includes quantification of the total addressable market size, comprehensive competition analysis, and a projection of market growth

A human resources plan is formulated, incorporating an organizational structure that outlines the roles and responsibilities of each individual. Furthermore, the plan includes details on proposed payroll and a human resource scalability plan, ensuring efficient resource allocation and growth within the organization. 

The marketing plan is devised, detailing the intended approach to engage prospective customers and outlining the various channels that will be utilized to capture their attention. A comprehensive evaluation of both digital and offline marketing strategies is conducted to recommend the most effective and suitable strategy for the business. 

Financial forecasts, including income statements, balance sheets, and cash flow statements, are developed based on underlying assumptions derived from market research. These financial projections serve as the output and enable the evaluation of project feasibility using various financial key performance indicators (KPIs). 

SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats of a business or organization. SWOT Analysis is performed both at company level and the industry level to understand any market opportunities